ALFO Group of Company is a one stop lighting centre that caters to the lighting needs for household and commercial purpose.

Having 6 showrooms and 1 wholesale distribution company, strategic location in major cities of Malaysia, ALFO Group of Companies started in August 1994 by Alfo Chong Thiam Fook.

ALFO Creations Sdn Bhd (Miri)
The first retail outlet was located at Miri, Sarawak whereby lighting products trading was the core business. In a short span, ALFO became one of the biggest lighting retail shop in the region, supplying lighting products and accessories to commercial projects in Sarawak and Brunei.

ALFO Lighting Sdn Bhd (Kota Kinabalu)
In view of the overwhelming success of the first outlet, ALFO  opened its second outlet four years later in Sabah. Riding on the waves of the housing boom in Sabah and our experience and technical know-how from the operation in Sarawak. With our rapid growth of recognition and reputation over the years, ALFO KK has moved to a new strategic location in Dec 2000, becoming one of the biggest lighting showroom with widest selection of products to serve in the region.

ALFO Lighting (P.J.) Sdn Bhd (Petaling Jaya)
Despite those two outlets in major cities in East Malaysia, Alfo Chong aspired to spread its wings to Peninsular Malaysia. In August 2001, the third outlet opened its door in the prime estate in Petaling Jaya.

ALCALINK Sdn Bhd (Balakong)
With these three outlets, ALFO set up the wholesale business in 2002 that caters for in-house requirement for both retail and project-based and at the same time supply lighting products to lighting retailers throughout Malaysia.

ALFO Gallery Sdn Bhd (Kuala Lumpur)
In July 2003, ALFO opened another branch in the heart of Kuala Lumpur to serve the different market requirement and segment. Name ALFO Gallery Sdn Bhd, it soon became the biggest lighting store in the vicinity in terms of floor area and lighting range.

ALFO Concept Sdn Bhd (Klang)
Encouraged by the overwhelming respond especially the designers and consultant, ALFO expanded our service to Bukit Tinggi Klang in Dec 2004. Occupying 10,000 sf of floor space, it is one of the biggest showroom in the area.

Currently, each of ALFO outlet carries at least 10,000 lighting selection at any one time. We are proud that we carry the latest and widest range of lighting from worldwide. We strive to provide the best products and after-sales service to our customers in line with our motto, "Service, Quality and Value".

ALFO Design Sdn Bhd (Sg Besi)
On 15th Jan 2008, ALFO expand to another line of our company, bringing the birth of ALFO Design Sdn Bhd.

ALFO Design created with the purpose to concentrate our service to fellow specifiers like architects, consultants, designers, and developers. With wider range of designer series of products and architectural series, we also brought in a few world famous brand of lighting product that is first of its kind in Malaysia to provide a greater selection to our customers.

Here, the customers care assistant is well train to provide experience and professional proposal of lightings for the complete job.

From this showroom, ALFO also pioneer in becoming the first lighting showroom that provide on-the-spot 3D show, providing our customers with instant visual of the presentation of lightings that is selection for their home or project with a click of the button. This is another great milestone by ALFO and it is quickly adopted by our other showrooms.

ALFO Team Sdn Bhd (Sg Besi)
Together with ALFO Design Sdn Bhd, ALFO Team Sdn Bhd also take shape. Another wing of company that is cater for projects that involve both residential and commercial jobs, local and international.

ALFO Group Sdn Bhd (Sg Besi)
This company is the back bone of ALFO Group of companies. It provide the most important infrastructure for all ALFO showrooms in terms of man power, administration and accounts.

The new structure will also allow ALFO to expand even more rapidly and successfully and the task of showroom is very clear cut in providing the best concentration in sales and marketing that aiming in better care to our customers needs and requirements.

Where Service, Quality, Value are the three principles we adhere to in our mission to provide top-of-the-range products and services to you as our customers that will “Light Up Your Life”.